Influence Vs. Following: Why Relatability Beats Popularity in Making a Real Impact
These days, it’s easy to get caught up in numbers. We see influencers with millions of followers and have been trained to think follower count equates influence and power. But… does a massive follower count really mean they can influence what we think, do, or buy?
Lotus Founder & CEO accepted into Forbes Business Council
Selina Rashid Khan, Founder and CEO of Lotus has been accepted into the Forbes
Business Council, the invitation only foremost growth organisation for successful business owners and leaders worldwide.
Balancing AI in Content Creation: Preserving Nuance
To say content creation has completely transformed with AI-powered software such as ChatGPT, would be to state the obvious.
Breaking the "Big Idea"
There’s long been an obsession with the “big idea” – that one grand concept that promises to revolutionize a brand’s presence and captivate audiences en masse.
From ‘PR’ to ‘Strategic Communications’
An evolution of the PR industry is in the offing, one that demands a multifaceted approach to communication that is in sync with a new generation.
Re-Culturing the Agency-Client Relationship
Ask almost anyone across the world, and they will tell you how agency culture is toxic. More specifically, how the dynamic between client and agency is mostly unhealthy.
Lotus named “among the most innovative and industry-altering digital communicators” globally
Lotus Client Management & Public Relations has received a Global Honourable Mention, named “among the most innovative and industry-altering digital communicators” by international PR platform & global awarding body, PRNEWS.
The rise of influence in the Middle East
Over the last decade, the Middle East has witnessed remarkable growth in influence, corporate footprint and public diplomacy, fueled by the strategic use of communications.
Strategic Communications During Times of Crisis: Navigating Turbulent Waters
In times of crisis, effective communication is paramount for any organization, whether it’s a company grappling with a reputational disaster or a country facing a national emergency.