The Noorani Foundation

The Noorani Foundation (TNF) was established in 2019 by former Federal Secretary Mr. Tasneem Noorani in pursuit of providing boarding school education at a minimum cost for those lesser privileged.

Lotus helped TNF execute a 360-degree communications strategy that focused on prestige traditional media, further amplified by digital mediums. Narratively, the initial publications focused on the stellar results of the TNS schools in Faisalabad, and expanded on the practice of holistic academic mentorship, extracurricular focus and sporting facilities that created a nurturing environment for such results to be achieved. Highlighting that TNF achieved these results while providing almost 100% scholarships to all students and covering all their room and board expenses.

To continue building on the philosophy that inspired the Foundation, and to keep the key messages consistently reaching the right audiences, Lotus secured interviews and in-depth features in established print publications and Op-ed slots for the school’s top management.