School Education Department Punjab: Portfolio Building

Lotus was tasked with building a profile and highlighting multiple positive initiatives that the School Education Department Punjab, among multiple segments of the public. A key challenge was a general impression that government initiatives are not sustainable and lack innovation. To this end, we launched a multipronged strategy that involved developing content and circulating it among the traditional and digital media segments, highlighting the innovation being incorporated while at the same time developing programs using the resources at hand. Additionally, we also incorporated in-person engagement sessions with the leadership of the department with the representatives of digital media to talk about all the work that is being done and improvements underway. Our strategy helped highlight initiatives by the department that before the campaign the public was not aware of.