Re-recording of the National Anthem of Pakistan

The re-recording of the National Anthem of Pakistan had a launch PR campaign dedicated to it which Lotus managed. This involved generating public awareness about the ambitious project through different web articles, key opinion leaders, and magazines/publications. It also involved crisis management in terms of any criticism received. Overall, the project was well received, especially due to its inclusivity and managed to unite the country for it’s national anthem in a new presentation.