Noon & Co: Brand Launch
Lotus was tasked to launch the first-of-its-kind artisan stone craft brand – Noon & Co. In Pakistan with its first flagship store opening in Islamabad. Lotus helped prepare the brand’s identity, CEO’s profiling as well as building its visual elements in terms of guidance for social media and desiging the catalouge. Lotus tapped in to and invited the relevant people of the Islamabad’s social circle, architects, influencers , as well as diplomats, fo rthe launch event. The event was a huge success, with Noon & Co. later getting business from the invited guests.