Nitasha Syed – Digital show – Shaam Ki Chai

Lotus was responsible for building the profile for Nitasha Syed, within Pakistan.Her achievements were put on the map in Pakistan by Lotus through profiling and securing interviews on leading outlets by Lotus. Lotus provided creative direction for the digital show, as well as suggested guests and also arranged relevant personalities to be featured in the show. The season one of Shaam ki chai had a steady growth, with Lotus being the guiding force throughout the season.