L’Oréal Paris: Mahira Khan at Cannes Film Festival
Pakistan’s leading actor Mahira Khan was nominated as a brand ambassador for L’Oréal Pakistan Hair Care and consequently flew to Cannes where she joined more global ambassadors of the brand. Mahira was seen promoting the brand’s products during her stay at Cannes which drew considerable attention to the products. Meanwhile, the Pakistani media was fully invested with this collaboration and organically covered every part of this journey. Lotus kept the leading media platforms constantly in loop with exclusive content flowing in which trickled down to micro media platforms.