L’Oréal Paris: Hyaluron Expert Range Launch

World’s No. 1 Serum by L’Oréal Paris was launched in Pakistan with a PR campaign handled by Lotus, along with the complete Hyaluron Expert range. This involved influencers from different tiers who were suited to the target market. Content of all forms including a live session skincare party, virtual talks with an acclaimed dermatologist, static brand-love images and engaging transition reels were garnered by creators which made the campaign and the range itself a massive success.