Fuzetea: What A Fuzion

Lotus managed the publicity of the launch of Fuzetea in Pakistan with the aim of making it Pakistan’s drink of choice for people who themselves are a “fuzion” of different talents just like Fuzetea is a fuzion of different ingredients. A number of multi-faceted personalities were hired for the launch who promoted this drink while engaging in completely different talents. The campaign generated quite a buzz, helped promote free trial of the product and made people of cities where the drink wasn’t launched yet begin inquiring about it.