Fanta Rungful 2.0 – Dekha De Apna Rung

With the aim of creating Pakistan’s most colorful or ‘rungful’ music video, Lotus was hired to engage seeders, influencers and eventually the public at large to create lyrics as well as visual content of anything colorful around them in the hope of it being used in the final music video of a song that Hasan Raheem was tasked with to create for Fanta. This resulted in a range of diverse content coming from all over Pakistan due to mobilizing the public through utilizing influencers of all types including food, lifestyle, dance, art, interior and makeup.