Coke & Meals
For decades, Coca-Cola has been synonymous with happiness and the magic of the moment. In 2021, the brand globally adopted the “Real Magic” brand philosophy, which invites everyone to celebrate the real magic of humanity. The platform is built on the belief that we can find magic when we come together and in unexpected moments that elevate the everyday into the extraordinary – Real magic happens when people get together and when what we share in common is greater than what sets us apart.
Lotus was asked to bring a unique element of this magic to life under the simple formula:
A Meal + Ice-cold Coca-Cola = A #RecipeForMagic
To this end Lotus worked extensively with chefs, foodies, culinary bloggers and influencers to create a campaign that brings the kaleidoscopic nature of such moments together, all while exploring the rich tapestry that is the Pakistani culinary landscape.
Lotus curated each content piece, ensuring that the meal and the moment took center stage, with an ice-cold Coca-Cola an essential accompaniment to each culinary moment. Working with a wide cast of creators allowed ample room for personal identity and expressions, with the moments on display ranging from a deep dive into the dishes of the Bohri and Tamil communities of Karachi to a candle-lit dinner shared by couples to the tune of classical music as a glass of Coca-Cola fizzles in the background, and everything else in between.
The authentic joy of sharing a meal with loved ones is a Real Magic moment, and Lotus ensured those moments were captured in a digital bottle and made available for the world to see.