Coca-Cola x Rizq: Ramzan
Lotus was tasked with 360 communications for the Ramzan project. Our goal was to create nationwide awareness about the initiative by Coca-Cola and Rizq to make Pakistan hunger-free. The challenge was that in the holy month, there is a plethora of similar initiatives underway by reputable organic. To this end, we developed a narrative that focused on the sustainability of the initiative, the long-term partnership, and how it helped vulnerable communities. This was shared extensively in electronic, print, and digital media resulting in crossing the donation targets.