Coca-Cola: Coke & Meals
The annual campaign of Coke and Meals, which aims to promote the combination of a Coke and Meals as the best food combo there is, was managed by Lotus. For this, influencers from all walks of life were shown bonding with friends and family over sharing their meals with a Coke. The content was kept open-ended which allowed a lot of diversity and different types of content to come out. The campaign also linked to a Foodpanda discount integration which further boosted sales. It was well received by the public and influencers with a majorly positive sentiment garnered.