Cheval Collection: Cheval Maison – The Palm Dubai

We worked closely together with Cheval Collection to help plan and announce the the launch of,Cheval Maison – The Palm Dubai, their first property outside of the UK. An indepth study was presented to the client to help them decipher relationships between UAE & Pakistan, so as to generate a strategy to tap into the Pakistani tracveller market and also to work towards a better understanding on the region. The new property was announced and built hype for by usining relevant influencers, instagram publications as well as digital blogs.