Responsible communication in times of crisis.
Reflecting on the urgent need for responsible communication in times of crisis. For communication that builds trust, provides clarity and ensures help reaches those who need it most.
Our Founder & CEO In Conversation
At Lotus, we believe in sharing knowledge that can inspire the next generation of communications professionals. In this interview our founder reflects on the evolution of Pakistan’s PR and communications industry and Lotus’ role in opening that door back in 2007.
The Age Diverse Workplace
Generational Diversity in the workplace is a collaborative choreography, where different perspectives move together to create meaningful, innovative work.
Lessons from Zohran Mamdani’s Mayoral Messaging Masterclass
Breaking down Zohran Mamdani’s political communications masterclass for PR news – one of the world’s most respected platforms for communications thought leadership.
The Power of the Short Form Video
For young people, the short form format is their way to express themselves and feel empowered. For brands and agencies, it’s a lesson in adaptability.
Lotus Founder & CEO selected to join Forbes Business Council
Selina Rashid Khan, Founder & CEO of Lotus, has been selected to join the prestigious Forbes Business Council, an invitation-only community that recognizes exceptional business leaders and entrepreneurs worldwide.
Balancing AI in Content Creation: Preserving Nuance
To say content creation has completely transformed with AI-powered software such as ChatGPT, would be to state the obvious.
Breaking the "Big Idea"
There’s long been an obsession with the “big idea” – that one grand concept that promises to revolutionize a brand’s presence and captivate audiences en masse.
From ‘PR’ to ‘Strategic Communications’
An evolution of the PR industry is in the offing, one that demands a multifaceted approach to communication that is in sync with a new generation.
Re-Culturing the Agency-Client Relationship
Ask almost anyone across the world, and they will tell you how agency culture is toxic. More specifically, how the dynamic between client and agency is mostly unhealthy.
Lotus named “among the most innovative and industry-altering digital communicators” globally
Lotus Client Management & Public Relations has received a Global Honourable Mention, named “among the most innovative and industry-altering digital communicators” by international PR platform & global awarding body, PRNEWS.
The rise of influence in the Middle East
Over the last decade, the Middle East has witnessed remarkable growth in influence, corporate footprint and public diplomacy, fueled by the strategic use of communications.
Strategic Communications During Times of Crisis: Navigating Turbulent Waters
In times of crisis, effective communication is paramount for any organization, whether it’s a company grappling with a reputational disaster or a country facing a national emergency.