L’Oréal Paris: Ambassador of Fashion

Lotus managed the publicity of the Ambassador of Fashion platform to promote a designer’s vision based on the L’Oréal Paris Hair Color range. This involved giving the prestigious title of ‘Ambassador of Fashion’ to a new designer every year that the brand partnered with. The designer then released a capsule collection that reflected specific shades of the brand’s hair colors. This collection was usually unveiled in a grand event where the crème de la crème of the industry was in attendance and hence these events always became the talk of the town, eventually resulting in added promotions for the hair color.