Coke Zero: Best Coke Ever
Lotus curating and executing the award winning Best Coke Ever campaign for The Coca-Cola Company in Pakistan.
Our strategy was based on creating attention, recall, desirability and FOMO around the launch of the new and improved taste of Coca-Cola Zero Sugar. To this end, we curated a target list of over 100 of Pakistan’s influencers from dancers to fashionistas, artists, music producers and makeup artists including macro, micro and nano influencers. We then used the Coca-Cola Zero Sugar global anthem “Yes/No” as the central pillar, building our entire our influencer campaign as a play on it. The 360° campaign allowed the product to receive a 139% rise in sales compared to the last year. There was a 64% positive sentiment recorded along with a 39% engagement rate. In terms of PR, the campaign quantitatively garnered a 50M+ reach, 6.7M+ PR value and more than 540+ posts and stories and qualitatively, it had a massive brand awareness, and generated brand talkability with positive sentiments. This campaign was widely perceived as Pakistan’s most compelling influencer campaign by numerous other agencies, influencers and the public alike.